Lays Signature
Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
Lays Signature Food by PepsiCo Design and Innovation has been identified as an exceptional illustration of service design by the A' Design Awards. Lays Signature Food received the Golden A' Design Award in Event and Happening Design in 2021. The A' Event and Happening Design Award is a juried, academic and highly prestigious design competition which rewards exceptional design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.
